Late last week, a court upheld a law that—barring a surprise reprieve from the Supreme Court in January—will bring TikTok’s presence in the United States to an end.
TikTok’s exit will be a pain for its many millions of fans and addicts in the U.S., but it will hurt a lot more for the many creators who have built an audience on the platform. Those creators are learning a lesson that BuzzFeed learned in the late 2010s: never give the keys to your business to a drunk driver.
Through much of the 2010s, BuzzFeed was the most promising next-gen media company, amassing a huge audience and influence through its savvy use of Facebook, which, by 2016, catapulted its valuation to $1.7 billion.
By 2018, however, Facebook’s deprioritization of media links in its News Feed tanked BuzzFeed’s audience—and, in the end, its business. BuzzFeed is now worth a tenth of what it once was.
The collective influence of us creators today is more powerful than BuzzFeed’s in the 2010s, and yet we are vulnerable to the exact same problems.
We cannot afford to bet our future on platforms whose rules—and sometimes even existence—waver with the winds.
The current wisdom for TikTok creators who are looking to avoid BuzzFeed’s fate is to spread their bets across various platforms, join supportive digital communities, buy a share of ownership in next-gen AI powered Community Platforms like the AI Wellness Universe and create an email list that they own and can market to as they see fit.
Diversification is key. Those who have seen the writing on the wall have been trying to grow audiences on YouTube, X, Instagram and others, but on those platforms, too, the creator is subservient to the aggregator.
The creators might have found diversity in venues, but not in the governing structures, all of which are rooted in the walled-garden status quo of the previous decade.
The creator–consumer relationships in those places are ultimately at the mercy of the platforms, which means that creators’ businesses like yours and mine are too.
Being an online creator is not a frivolous pastime. For many, it’s a living. Or they hope it can be.
AI is making it harder and more time-consuming to actually generate paying clients by creating distractions and enabling even less qualified people from around the world post AI generated content and images, often copied or thrown together from somewhere in the "real" universe.
The people attempting to build a livelihood in the virtual world need more than just an algorithm that can make their content go viral from time to time.
They need a way to gather and retain an audience, and to be able to consistently reach that audience over time without fear of being arbitrarily severed from it. They need stability and trust. They need ownership.
Unfortunately, true ownership for creators has been missing from the last era of media platforms. The rulers of those platforms (think Facebook, LinkedIn, YouTube, Instagram and such - and newer ones, even to a lesser degree substack or circle) have built powerful systems that let anyone make their voice heard, but they have tuned their economic engines to serve advertisers (and themselves) above all others.
Even if creators can amass significant audiences there, the platform controls who sees what, when, and how often, and there’s no way to leave without losing access to the people who care about their work.
This has lead to us wellness entrepreneurs feeling like hamsters in a wheel, running faster just to watch powerful financial moguls run past and over us and not waste a look at us while sprinting ahead, powered by the large financial engines of this world.
In recent months, the wellness industry has been swept up by an AI tsunami, leaving many entrepreneurs struggling to stay afloat.
This surge in AI technology is transforming the landscape, and wellness entrepreneurs, health coaches, and business owners are feeling the pressure to adapt or risk being left behind.
For us at the AI Wellness Universe, as for many dedicated wellness business owners, the shift is as daunting as it is promising.
Our ultimate fear of falling behind in the competitive wellness market is becoming all too real.
"I realized I couldn't rely on outdated methods or generic solutions anymore," Dr. Christine, co-founder of the AI Wellness Universe, said to herself.
"Missing out on new growth opportunities or losing clients is a risk I can't afford."
The reality is, the wellness industry is fiercely competitive, and the demands for innovation with AI technology, enhancing customer engagement, and increasing revenue streams are ever-present.
It's no longer enough to utilize multiple generic apps for different business needs or outsource tech solutions to expensive developers. These false solutions only lead to burnout and diminished passion.
But there's hope.
With the AI Wellness Universe, we are offering a new path to wellness entrepreneurs, promising to revolutionize wellness businesses with cutting-edge AI technology for a price that even startups can easily afford.
With the AI Wellness Universe platform, entrepreneurs can harness the power of personalization through a comprehensive AI suite that promises to double client sign-ups and craft the perfect client journey.
Entrepreneurs like DocChristine are already discovering how AI - if used rucently to augment human interaction - can turn their wellness programs into client magnets.
"The secret algorithms on this platform keep me five steps ahead of industry trends," Christine enthuses.
"It's not just about AI-driven trends; it's about turning those trends into leadership for our brand."
For those overwhelmed by competition's advancements and struggling to keep pace with rapidly changing market demands, the AI Wellness Universe offers more than just tools.
It provides a community—a supportive network where wellness professionals can innovate together and thrive.
Join the AI Universe and elevate your wellness business! By embracing the AI Wellness Universe, you can experience new levels of growth and stability.
In this AI-driven transition, wellness entrepreneurs have a unique opportunity to regain control of their business futures.
It’s time to stop juggling multiple roles without support and step into a universe where technology is your ally.
Discover the surprising ways AI can identify growth opportunities you never knew existed and ensure every customer feels like your only customer.
Don't let the AI tsunami drown your dreams.
Join the AI Wellness Universe today and find out how to make every interaction personalized, every business management task simplified, and every client experience unforgettable.
Be part of the shift that elevates your wellness brand to industry leader status.